Email strategy

What I do
Analyze email data in Mailchimp, then create audience segments and recommend email newsletter and drip campaign content to send to those segments. Mentor junior team members on email writing and content best practices.

Case study: Disparate segments, spoken to directly
A nonprofit that serves small businesses and local community members, Little Caribbean is part of I Am CariBBeing, a nonprofit based in Brooklyn. As a communications consultant, I idenitified audience segments in their list of 10,000+, then worked with stakeholders to streamline communications to speak to these segments directly. My first step was to create an email strategy plan that outlined new audience segments, communication cadences, and a strategy roll-out timeline.

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