Strategy

My diverse experience in business strategy all begins with one thing: listening. My current focus of UX content strategy is informed by this and other strategy skills I’ve cultivated in learning & development, digital media, and even non-fiction book development. Explore it here through case studies and work samples.

Featured strategy work

Featured
Executive focus groups
A CLEAR STRATEGY
Executive focus groups
A CLEAR STRATEGY

Lead listening sessions, interviews, and interactive workshops to uncover business or project objectives.

A CLEAR STRATEGY
Learning & Development
A CLEAR STRATEGY
Learning & Development
A CLEAR STRATEGY

Create curriculums, courses, and training programs for B2B and B2C product adoption, employee education, and other initiatives.

A CLEAR STRATEGY
Cross-platform content strategy
BRAND MONETIZATION
Cross-platform content strategy
BRAND MONETIZATION

Create an online presence and monetized content around a brand image.

BRAND MONETIZATION

More strategy work

Featured
Digital (social) strategy
Digital (social) strategy

Create a digital strategy based on personas and SWOT analysis.

Email strategy
Email strategy

Segment lists and create targeted email communications that get more clicks.

Book development strategy
Book development strategy

Develop books from conception to finished product, including art and copy direction.

UX content strategy

To see my work in UX content strategy (aka content design), visit the UX Content Strategy section.