Packaging copy
What I do
Create titles, taglines, and marketing copy for books and kits (book + product).
Case study: Telling a full story in a just a few words
A book’s description isn’t just the copy for the back of the book — it’s a piece of metadata that appears everywhere from Amazon to the computer at your local bookstore. For the Learn American Sign Language book and kit published by Quarto Book Group, I gave potential buyers the feeling of getting a headstart on a complicated subject. For the front, I focused on what consumers could expect to gain from the purchase. The back copy demystifies the process of learning a new language, explains the value of ASL in general — and this book in particular —and gave readers a clear idea of what to expect ahead. An author bio at the end makes buyers confident about the book’s accuracy and expertise.
Learn american sign language
American Sign Language (ASL) is a vibrant, easy-to-learn language that is used by approximately half a million people each day. Current with the latest additions to ASL and filled with thousands of brand new photographs by Deaf actors, Learn American Sign Language is the most comprehensive guide of its kind.
• Learn more than 800 signs, including signs for school, the workplace, around the house, out and about, food and drink, nature, emotions, small talk, and more.
• Unlock the storytelling possibilities of ASL with classifiers, easy ways to modify signs that can turn "fishing" into "catching a big fish" and "walking" into "walking with a group."
• Find out how to make sentences with signs, use the proper facial expressions with your signs, and other vital tips.
About the Author
James W. Guido is the author of American Sign Language 101, an American Sign Language instructor, and the artistic director of the New York Deaf Theatre. Originally from Buffalo, New York, he’s currently a professor of ASL at the College of Staten Island, and hopes to someday be a Broadway actor while continuing to teach ASL through the use of theater.
Related Work
