Who Knew?

10,001 Easy Solutions to Everyday Problems

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More than 5 million copies sold

Client: Bruce Lubin & Jeanne Bossolina-Lubin, Who Knew?

Publisher: Castle Point Books, 2011

Distributor: HSN, Telebrands

With its own infomercial and sold near registers in stores like Bed, Bath, & Beyond and Walmart, Who Knew? is one of the best-selling books that’s not a cookbook in “As Seen on TV” history. In addition to writing and art directing the book, I crafted the script and supported production for the half-hour-long infomercial, as well as numerous appearances on The Today Show. I also created the book’s companion web presence, WhoKnewTips.com, that was later absorbed into QuickAndDirtyTips.com as part of a joint venture with Macmillan

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